TRADE MARKETING & DIGITAL OPERATIONS

Strategy grows only when it reaches execution.

Commercial direction, data intelligence, and execution in one team. We design, implement, and operate alongside the people who make the plan happen.

Explore the demo Discover the model

BUSINESS 01ANALYTICS 02OPERATIONS 03EXPLORE

THE THREE POINT SYSTEM

Three capabilities. One direction.

We shape the commercial move, find the evidence, and stay close to execution.

01 / Direction

Business

Defines where to act and what needs to happen.

02 / Intelligence

Analytics

Turns data into clear commercial priorities.

03 / Execution

Operations

Brings priorities into the routine and measures the return.

APPLIED INTELLIGENCE

Data to decide. Operations to learn.

Three Point Intelligence is in development to support commercial decisions with evidence and human oversight.

THREE POINT INTELLIGENCE · IN DEVELOPMENT

HOW WE WORK

The format follows the challenge.

We can solve a defined priority or build a capability that keeps running.

Illustrative wholesale commercial environment

01 / DEFINED CHALLENGES

Solve & Execute

We solve and execute commercial priorities alongside existing teams.

02 / ONGOING CAPABILITY

Build & Operate

We build commercial processes, intelligence, and operations that evolve with the business.

Illustrative images.

IN 45 SECONDS

The system in motion.

WATCH THE BRAND FILM ↓

Film narrated in Portuguese.

INTERACTIVE DEMO

See the first move.

Choose a challenge and explore how Business, Analytics, and Operations can work together. A simulation with no data collection.

CHOOSE A SCENARIO 01 / 04

EXAMPLE THREE POINT APPROACHTHREE POINT SYSTEM

Strategy does not reach the field

First move: Connect a commercial priority to the routine of the people executing it.

01 / Business

Set the direction

Choose the channel, priority, and owner of the move.

02 / Analytics

Choose the signals

Identify data that reveals adoption and results.

03 / Operations

Build the cadence

Organize the work with field teams and partners.

Illustrative simulation. A real plan depends on the operation’s context and data. This page does not collect or send information.

EXAMPLE THREE POINT APPROACHTHREE POINT SYSTEM

Data without decisions

First move: Start with the commercial decision that needs to be made.

01 / Business

Frame the question

Define the choice leadership needs to make.

02 / Analytics

Connect the evidence

Map available sources and prioritization criteria.

03 / Operations

Make it routine

Turn the analysis into a cycle of action and feedback.

Illustrative simulation. A real plan depends on the operation’s context and data. This page does not collect or send information.

EXAMPLE THREE POINT APPROACHTHREE POINT SYSTEM

Trade activity with unclear returns

First move: Give every initiative an objective and a way to track it.

01 / Business

Define the intent

Clarify the audience, channel, and expected behavior.

02 / Analytics

Measure what matters

Connect execution and results using available data.

03 / Operations

Close the loop

Capture lessons and adjust the next initiative.

Illustrative simulation. A real plan depends on the operation’s context and data. This page does not collect or send information.

EXAMPLE THREE POINT APPROACHTHREE POINT SYSTEM

Manual operations

First move: Find the repetitive work that delays execution the most.

01 / Business

Prioritize the workflow

Choose the routine with the greatest commercial impact.

02 / Analytics

Define the inputs

Check data and rules before automating.

03 / Operations

Design execution

Create a supervised workflow and track its use.

Illustrative simulation. A real plan depends on the operation’s context and data. This page does not collect or send information.